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CreatorsThe first-second hook: why the opening decides a video's reach
On short-video apps, most viewers decide to stay or scroll almost instantly. Five hook patterns that keep people watching, with examples you can copy.
YouTube'Me at the zoo': what the first YouTube video still teaches creators
YouTube's first video is 19 seconds of a man in front of elephants. Why it still gets watched, and three lessons for anyone making short videos today.
TrendsWhy 'day in my life' videos keep going viral
The 'day in my life' format keeps winning on TikTok, Reels and Shorts. Here is the psychology and the editing tricks that make people watch to the end.
CreatorsTikTok vs Reels vs Shorts: where a short video travels furthest
The same 30-second clip can flop on one app and explode on another. How TikTok, Instagram Reels and YouTube Shorts find viewers, and where to post first.